arianna rinaldo
UNCOVERING ARCHIVE 2026 – Invited Residency
Deconstructing the image of the ‘dream holiday’

 

Casa Planas is one of those rare places that can take you by surprise. A place steeped in history, identity and creativity which, tended with love, care and a good dose of serendipity, retains the aura of an archive of passions lived to the full – a space of desires, some of which have been fulfilled.

Perhaps the secret behind the magic of this place is that it is not a conventional archive, but rather retains its original form as a photographic agency that produced images for mass consumption in the form of postcards and leaflets, promoting the novelty of summer holidays on the island of Mallorca and its evolution into a mass leisure destination catering to all tastes.

This original, unformatted collection from the archive offers a loosely guided experience organised by categories rather than keywords or hashtags, arranged (dis)orderly in metal filing cabinets or cardboard boxes. Delving into the archive is an immersion in the construction of a process that reveals far more than one might expect: in a small space and in a short space of time, you are given a lesson in how to create the Dream.