Planas Archive
What makes the centre so unique is the fact that it possesses the most important photographic archive in the history of mass tourism. The collection is made up of more than 3 million images from the counterpart company 'Casa Planas' spanning between the period from the 1940’s right up to the 1990’s. Within the extensive collection, there are a variety of notable features such as social reports, domestic depictions, celebrity photographs, tourist advertising for hotels in the Balearic Islands, aerial photography, and postcards.The Planas Archive also holds a substantial collection of materials which document techniques in photography and cinema from the early 20th century, along with other collections related to landscape, tourism, and photography.
A key strategic focus of the centre is to support the creative community. In 2017, Casa Planas initiated the "Uncovering Archive" programme, offering artistic research residencies within the Planas Archive as a space for collective experimentation and knowledge rooted in contemporary thought. This scholarship programme is dedicated to the analysis and interpretation of the history of tourism and contemporary imagery.
MANAGEMENT OF IMAGE
ARCHIVE RIGHTS
Consequently, anyone seeking any of the aforementioned rights must obtain the corresponding authorisation beforehand. Failure to do so will result in a violation of the Intellectual Property Law and may be subject to legal action.
A participatory project
Casa Planas and Grupo Serra – Diario Última Hora are launching a joint project for the participatory identification of some photographs from the Planas Archive. One of the most significant photographic archives in Europe, with more than 3 million images depicting the transformation of the island in recent decades as a result of the company's specialization in the production of tourist postcards.
Through this digital campaign, readers contribute to the identification of a landscape that is sometimes almost unrecognizable.
Visit the Última Hora website at this link to participate and help us rediscover the archive.
